Pauline Hoch, along with her partner Jon Sanders, spearheaded the market launch and management of the internationally acclaimed vodka brand Our/Berlin for five consecutive years. Under their leadership, the brand quickly established itself within the lifestyle segment, with Pauline driving the development of innovative products like Vodka-Infusions. Their efforts positioned the vodka with a fresh, creative image from the outset. Initiated by Pernod Ricard, the Our/Vodka project has since expanded to eight major cities worldwide, further solidifying its global presence.